REBRAND RAI SPORT

These are the full rebranding for RaiSport Italian’s sport chanel. The IDs are based on the main sports presented on the channel: Basketball, Soccer, Ski, Formula 1. We created an on-air design which offers enough space for the identity of every single channel through double exposure yellow/black fresh design. The rebranding is part of the new direction of the Italian public broadcaster and has to help strengthening the brand Rai.

 Idents for the Rai Sports Channel
Executive Creative Director: Pierluigi Colantoni
Art Director: Paolo Colagrossi
Director: Daniel Marini
D.O.P: Stefano Russo
Sound Designer: Rino D’anna
Camera Operator: Marco Martelli
Producer on set: Gioia Galli
Executive Producer: Simona Franceschetti
Production: RAI